Deutsche Seereederei has chosen one of the largest global growth markets, overland leisure hospitality, and has aligned the company and its products 100% with established and growing destinations in Europe, both analog and digital. All activities are guided by the principles of the “European Green Deal” and ESG standards. We strive to preserve, develop and nurture the environment, regions, and cultures – real and digital.
We operate as a “Green-Tech-Hospitality-Leisure” group in a growing, socially positively supported, and crisis-resistant market – also in the coming decades.
For over 20 years, Deutsche Seereederei has had an excellent track record by combining market-analytical and a well-founded pioneering spirit with maximum efficiency and economic professionalism. This is evident in the development of products such as AIDA cruises, A-ROSA river cruises, A-ROSA Resorts, aja, and many other brands.
As a “green tech hospitality and leisure” company, Deutsche Seereederei acts according to a clear agenda: We are friends of a beautiful and healthy environment and culture. We strive to preserve and protect our environment and local cultures to the best of our ability.
Deutsche Seereederei attaches great importance to being socially engaged across the board. On the one hand, out of a sense of corporate responsibility, and on the other hand, to serve as a role model for a modern form of entrepreneurship. There are many areas in which Deutsche Seereederei is committed to the common good.
Currently, the Deutsche Seereederei Group and its subsidiaries employ more than 1,600 people (including approx. 300 trainees). Over the years, hundreds of young people from more than 40 nations have been trained in a multitude of professions at the Deutsche Seereederei. The Group has thus continuously endeavored to make a contribution to its social responsibility.
In addition to its entrepreneurial and social commitments, the Deutsche Seereederei has also been involved in charitable social causes for several decades:
- The “Horst Rahe Foundation” at the internationally renowned Rostock University of Music and Theatre promotes highly talented, disadvantaged and socially committed artists from all over the world. To date, 90 artists from all around the world have received scholarships, many of whom now work as renowned musicians or university lecturers at home and abroad. Horst Rahe is also a member of the local university council together with Daniel Barenboim KBE (General Music Director of the Berlin State Orchestra) and Armin Müller-Stahl.
- Honorary Member of the Board of Trustees of the Mecklenburg-Western Pomerania Festival
- Member of the Rostock and Hamburg Community Foundations
- Many years of commitment to and support of the “Bunt statt Braun” campaign
- Sponsorship of the children’s hospital “Zimbalin” for orphans and homeless children in St. Petersburg
- Establishment of the “Maritime Foundation”, the largest contiguous collection of maritime art in the former GDR
- Member of the Board of Trustees of the Hamburg Elbe Philharmonic Orchestra