Why is the Deutsche Seereederei called Seereederei (“shipping company”), although we do not operate any ships?
There are hardly any successful existing companies that reflect political, social and economic developments and changes in a similar way as Deutsche Seereederei. What used to be the second largest merchant fleet in the world is not only an expression of long-gone European economic history (and numerous political events), but also a very living example of how companies have to reinvent themselves again and again in order to be successful in the rapidly changing societies and markets of the modern age. Sometimes to the extent that even the actual core services are called into question, resulting in completely new business areas.
The overarching credo: Think new and different – THINK AHEAD! – and act is “typical” for Deutsche Seereederei. By keeping its maritime name, Deutsche Seereederei acknowledges its diverse history and makes it clear that successful innovations are also always based on a commitment to its own roots.
The historical roots of a member of our group of companies begin as early as 1625: Hotel Louis C. Jacob already looks back on a history of almost 400 years…
Foundation of VEB Deutsche Seereederei Rostock
Steam boat “Vorwärts” – first ship of Deutsche Seereederei
In addition to cargo shipping, Deutsche Seereederei also operates three passenger ships – the “Arkona” later becomes the “Traumschiff” on ZDF TV series
Haus der Schifffahrt – since1962 seat of Deutsche Seereederei in Rostock. The real estate business has been part of the company’s activities from the very beginning – start in 1993 with the modernisation of the office building
Horst Rahe and Nikolaus W. Schües take over the DSR Group - it turns into a private company
Development of a "club concept at sea" - launch of first AIDA ship
Sale of AIDA cruise business
Revolution of river cruise market with the brand A-ROSA
Sale of A-ROSA river cruise business
DR Hospitality – JV with REWE
RUBUS – JV with Implenia
Entering the Italian market – our JV DR Hospitality acquires a 75% stake in Italian-based hotel company Mira Hotels & Resorts
Do you want to learn more about the history of Deutsche Seereederei? Here you can download a special issue of our company magazine “Rundblick”.