From shipping to
Green-Tech-Hospitality

Why is the Deutsche Seereederei called Seereederei (“shipping company”), although we do not operate any ships?

There are hardly any successful existing companies that reflect political, social and economic developments and changes in a similar way as Deutsche Seereederei. What used to be the second largest merchant fleet in the world is not only an expression of long-gone European economic history (and numerous political events), but also a very living example of how companies have to reinvent themselves again and again in order to be successful in the rapidly changing societies and markets of the modern age. Sometimes to the extent that even the actual core services are called into question, resulting in completely new business areas.

The overarching credo: Think new and different – THINK AHEAD! – and act is “typical” for Deutsche Seereederei. By keeping its maritime name, Deutsche Seereederei acknowledges its diverse history and makes it clear that successful innovations are also always based on a commitment to its own roots.

The historical roots of a member of our group of companies begin as early as 1625: Hotel Louis C. Jacob already looks back on a history of almost 400 years…