Our guiding principle

We strive to preserve and protect our environment and local cultures to the best of our ability.

With the 2030 Agenda, the United Nations defined 17 sustainability goals for mankind: they relate to the environment, social issues, peace and global partnership. The DSR Group is committed to these goals and wants to make an active contribution to achieving them not only economically, but also in terms of society as a whole.

Against this background, the DSR Group complies with all relevant ESG standards, which solidly and efficiently safeguard the sustainability of corporate activities for the future within the framework of taxonomic regulations.

Travel and leisure are undergoing a massive transformation

Travel and leisure are undergoing a massive transformation

As globalisation continues to intensify, the place where we spend our leisure time and holidays is becoming more and more important. People long for regionally based cultural experiences and an unspoiled natural environment that offers variety and a retreat from advancing standardisation.

The world is facing fundamental problems

The world is facing fundamental problems

The use of scarce resources such as water and energy, the avoidance of waste and the socially and environmentally compatible production and procurement of products are important approaches to the environmental challenges of our time. Our business sectors play an important role in saving our planet.

Best Practices

What have we already implemented?

Operation of hotels only in established earth-bound destinations within Europe

Green Building

Own development of a licensed sustainable wooden modular construction pattern for leisure hotels by RUBUS JV

Green Cleaning

Only checked, authentic local activities are marketed at our 7fridays platform

Sustainable hotel operation

Local procurement, vegetarian/ vegan food options, Green Cleaning, sustainable cosemtic products

Sustainable spa products

Cooperation with Railtours via 7fridays platform

ESG Performance

In order to realise our guiding principle, the Deutsche Seereederei Group (DSR Group) has set out to implement specific programmes, standards and key figures in its strategy and daily business (so-called ESG standards). We see the transformation of the DSR Group according to high and provable ecological and social standards as a duty to assume social responsibility: for our employees, our guests and also the communities in different regions and countries. The implementation of our goals is part of our overall corporate action and the task of every team member. In addition to the introduction of cross-hierarchical ESG officers and a central control unit in the company, the monitoring and achievement of goals is successively documented by independent certification institutes on the basis of defined key figures.
In the combined effect of defined ESG standards, corporate responsibility and creativity, and a precise knowledge of and adaptation to the economic framework conditions, the DSR Group is a reliable partner in times of structural change.
Deutsche Seereederei’s sustainability strategy is led by our InnovationLab and our ESG Working Group. You can find more information regarding our InnovationLab here.
For further questions regarding the topic ESG please use our contact form.


In addition to its entrepreneurial and social commitment, Deutsche Seereederei has also been doing philanthropic work for several decades.

  • The “Horst Rahe Foundation” at the internationally renowned Rostock University of Music and Theatre supports highly talented, needy and socially committed artists from all over the world. So far, 90 scholarship holders from all over the world have been supported, many of whom are now working as renowned musicians or university teachers at home and abroad. Horst Rahe is also a member of the local university council.
  • Honorary Member of the Board of Trustees of the Mecklenburg-Western Pomerania Festival
  • Member of the Rostock and Hamburg Community Foundations
  • Support for the “Zimbalin” children’s hospital for orphans and homeless children in St. Petersburg
  • Establishment of the foundation “Kunstsammlung der Deutschen Seereederei Rostock“, the largest contiguous collection of maritime art of the former GDR
  • Member of the Board of Trustees of the Elbphilharmonie Hamburg