Our guiding principle

We strive to preserve and protect our environment and local cultures <br< to the best of our ability.

With the 2030 Agenda, the United Nations defined 17 sustainability goals for mankind: they relate to the environment, social issues, peace and global partnership. The DSR Group is committed to these goals and wants to make an active contribution to achieving them not only economically, but also in terms of society as a whole.

In September 2023, the DSR Group published its first sustainability report. It presents baseline values for ESG-relevant KPIs, introduces sustainability measures that have already been started and outlines the ESG process we are following going forward.

Travel and leisure are undergoing a massive transformation

Travel and leisure are undergoing a massive transformation

As globalisation continues to intensify, the place where we spend our leisure time and holidays is becoming more and more important. People long for regionally based cultural experiences and an unspoiled natural environment that offers variety and a retreat from advancing standardisation.

The world is facing fundamental problems

The world is facing fundamental problems

The use of scarce resources such as water and energy, the avoidance of waste and the socially and environmentally compatible production and procurement of products are important approaches to the environmental challenges of our time. Our business sectors play an important role in saving our planet.

Best Practices

What have we already implemented?
Earth-bound hotel operations

Operation of hotels only in established earth-bound destinations within Europe

Green Building

Own development of a licensed sustainable wooden modular construction pattern for leisure hotels by RUBUS JV

Green Hotel Transition

Conversion to green electricity and certification of our hotels from 2024 onwards

Curated marketplace for experiences

Only checked, authentic local activities are marketed at our 7fridays platform

Sustainable hotel operation

Adapted cleaning process, vegetarian/ vegan food options, use of organically grown and regional foods

Employee welfare

Training and further education, employee benefits, flexible working time models, complaints mechanisms

Packaged trips by train

Cooperation with railtour on 7fridays platform

ESG Performance

In order to realise our guiding principle, the Deutsche Seereederei Group (DSR Group) has set out to implement specific programmes, standards and key figures in its strategy and daily business (so-called ESG standards). In addition to the introduction of cross-hierarchical ESG officers and a central control center within the company, the monitoring of our sustainability measures will be successively audited by independent certification institutes in the future.
In the combined effect of defined ESG standards, corporate responsibility and creativity, and a precise knowledge of and adaptation to the economic framework conditions, the DSR Group is a reliable partner in times of structural change.
For further questions regarding the topic ESG please use our contact form.

ESG KPIs 2022

79,601 MWh

energy consumption


of purchased electricity originated from renewable energy sources

286,653 m³

water consumption


female workforce


Apprentices and students


In addition to its entrepreneurial and social commitment, Deutsche Seereederei has also been doing philanthropic work for several decades.

  • The “Horst Rahe Foundation” at the internationally renowned Rostock University of Music and Theatre supports highly talented, needy and socially committed artists from all over the world. So far, 90 scholarship holders from all over the world have been supported, many of whom are now working as renowned musicians or university teachers at home and abroad. Horst Rahe is also a member of the local university council.
  • Honorary Member of the Board of Trustees of the Mecklenburg-Western Pomerania Festival
  • Member of the Rostock and Hamburg Community Foundations
  • Support for the “Zimbalin” children’s hospital for orphans and homeless children in St. Petersburg
  • Establishment of the foundation “Kunstsammlung der Deutschen Seereederei Rostock“, the largest contiguous collection of maritime art of the former GDR
  • Member of the Board of Trustees of the Elbphilharmonie Hamburg