As a holding company, DSR GmbH aligns the organisation with the strategic objective.
As a 100% subsidiary DSR Immobilien can rely on a proven track record. The company is responsible for the project management of conversion objects and provides services for RUBUS. Other activities include project management of FF&E contracts and object inspections for investors and operators. All development projects can be carried out either independently or with partners.
DSR Asset Management is responsible for the technical and administrative facility management in the hotels of the DSR-Group, both during the project and construction phase as well as during operation. In addition to the hotels of the DSR Group, the company also works at other third-party properties.
Rubus Development is a 50:50 Joint Venture between Deutsche Seereederei and Implenia Real Estate for the (re)development of sustainable leisure hotel properties. Developments will be realised both on our own and with partners. The JV also acts as a licensor for product developments.
Following the principle of a Green-Hospitality company, Rubus focuses on recyclable building materials according to the “cradle-to-cradle” principle and a near-natural environment. In addition, the focus of the development is on high energy efficiency.
DR Hospitality with its subsidiary DSR Hotel Holding is a 50:50 joint venture between DSR GmbH and the Rewe Group (DER Touristik) that has been in existence since October 2021. DSR Hotel Holding thus combines many years of experience and know-how within the tourism sector with innovation, flexible management practices and comprehensive and sustainable business behaviour.
To ensure fast and effective growth of the individual hotel and resort brands, processes are centrally controlled and developed in a combined manner across the individual properties. In this context, the DSR Hotel Holding headquarters acts as a strategic link and service provider for the hotels & resorts. In addition to administrative tasks, finance and personnel processes and workflows, the customer centre, marketing, sales and revenue management also operate centrally here. DSR Hotel Holding has its own development and pre-opening division for a targeted expansion strategy.
DSR Hotel Holding acts as lessee, operator and franchisor for all hotel projects of the DSR-Group. Außerdem ist sie Gesellschafter für Betreiberbeteiligungen. It is also a shareholder for stakes in other hotel companies. The portfolio currently consists out of 21 hotels, 15 of which are managed under three of the best-known and most renowned hotel and resort brands in the German-speaking market. The portfolio also includes two traditional individual hotels and four hotels from our Italian subsidiary Mira Hotels & Resorts.
DSR Digital Solutions is the digital division of Deutsche Seereederei, founded in 2021. It offers a one-stop shop and the option to book connected trips based on environmentally friendly arrival and departure (and other mobility concepts), sustainably oriented hotels and authentic experiences in the holiday regions. For this the company uses the self-developed digital marketplace 7fridays.
In addition, DSR Digital Solutions is a service provider for digital concepts for the Deutsche Seereederei Group.